“Gracias por colaborar”Cortesía y descortesía en la solicitud de donativos

  1. Ana Escartín Arilla 1
  1. 1 Grenoble Alpes University
    info

    Grenoble Alpes University

    Saint-Martin-d’Hères, Francia

    ROR https://ror.org/02rx3b187

Journal:
E-Aesla

ISSN: 2444-197X

Year of publication: 2019

Issue: 5

Pages: 219-228

Type: Article

More publications in: E-Aesla

Abstract

Our objective is to analyze the pragmatic strategies used in the donation website sections from several Spanish NGOs, which have implications in the construction of the image of organizations, donors and beneficiaries of international cooperation.