“Gracias por colaborar”Cortesía y descortesía en la solicitud de donativos

  1. Ana Escartín Arilla 1
  1. 1 Grenoble Alpes University
    info

    Grenoble Alpes University

    Saint-Martin-d’Hères, Francia

    ROR https://ror.org/02rx3b187

Revista:
E-Aesla

ISSN: 2444-197X

Any de publicació: 2019

Número: 5

Pàgines: 219-228

Tipus: Article

Altres publicacions en: E-Aesla

Resum

Our objective is to analyze the pragmatic strategies used in the donation website sections from several Spanish NGOs, which have implications in the construction of the image of organizations, donors and beneficiaries of international cooperation.