Paratraducciónla noción clave para traducir la multimodalidad

  1. Yuste Frías, José 1
  2. Ferreiro Vázquez, Óscar 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
ELUA: Estudios de Lingüística. Universidad de Alicante

ISSN: 0212-7636,  2171-6692

Ano de publicación: 2024

Número: 42

Páxinas: 177-191

Tipo: Artigo

DOI: 10.14198/ELUA.26952 DIALNET GOOGLE SCHOLAR lock_openRUA editor

Outras publicacións en: ELUA: Estudios de Lingüística. Universidad de Alicante

Resumo

True to its ancestral tendency towards logocentrism, traditional translation studies have almost exclusively focused on the text in both translation pedagogy and translation theory, mistakenly believing that translators should only deal with the essentially linguistic material of the text. This has led to neglecting paratextuality in translation studies for decades, despite its omnipresence not only in the editing of texts since the invention of printing but also in all productions edited on screen. In the digital era of multimodal communication, paratextuality offers a wide array of semiotic resources that contribute to the construction of meaning that needs to be translated. Therefore, it is as obvious as evident that paratextuality is essential in multimodal communication. Given that multimodality is the normal state of human communication, continuing to believe that translation can only deal with written verbal text entails a monomodal approach to current translation tasks, leading to the greatest failures in the professional market of the digital era. This paper reflects on how the translation term of paratranslation, created by the Vigo School, proves to be an indispensable key notion for translating multimodality in all its manifestations, both on paper and on screen. Because paratranslating is translating beyond the verbal, following the paradigm shift advocated by the Translation & Paratranslation (T&P) Research Group of the University of Vigo, the translator, quintessentially the foremost paratranslating agent, can seriously consider that the new paratextual productions present in new multimodal translation assignments on paper and on screen demand a new way of translating: paratranslation. This paper also emphasizes how the major paratextual importance of the specificity of the image and everything it implies in contemporary visual communication, i.e., the predominance of the non-verbal over the verbal, inexorably imposes the need for a solid university education in the “reading”, interpretation, and paratranslation of the image in multimodal translation. Towards the end of the publication, a brief presentation of the three levels of methodological application of the notion of paratranslation for translating multimodality in the 21st century is offered.

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Fonte de datos: Dialnet