Los estereotipos urbanos a través de la publicidad turística

  1. Diego Muñoz Carrobles 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Revista de filología románica
  1. Popeanga Chelaru, Eugenia (coord.)
  2. Garrido Alarcón, Edmundo (ed. lit.)
  3. Navas Sánchez-Élez, María Victoria (ed. lit.)
  4. Peñalta Catalán, Rocío (ed. lit.)

ISSN: 0212-999X,  1988-2815

Year of publication: 2008

Issue Title: Ciudades imaginadas en la literatura y las artes. II, CD Imágenes de lo urbano

Issue: 6

Pages: 43-46

Type: Article

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More publications in: Revista de filología románica

Abstract

The aim of this article is to make a short analysis on the way some of the most represented cities in literature advertise their touristic offer. It is about checking whether stereotypes that have traditionally been associated to cities such as Paris, Rome, Venice or Madrid persist. Therefore we would like to observe how advertising language works in order to support those stereotypes

Data source: Dialnet