Los estereotipos urbanos a través de la publicidad turística
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Universidad Complutense de Madrid
info
- Popeanga Chelaru, Eugenia (coord.)
- Garrido Alarcón, Edmundo (ed. lit.)
- Navas Sánchez-Élez, María Victoria (ed. lit.)
- Peñalta Catalán, Rocío (ed. lit.)
ISSN: 0212-999X, 1988-2815
Datum der Publikation: 2008
Titel der Ausgabe: Ciudades imaginadas en la literatura y las artes. II, CD Imágenes de lo urbano
Nummer: 6
Seiten: 43-46
Art: Artikel
Andere Publikationen in: Revista de filología románica
Zusammenfassung
The aim of this article is to make a short analysis on the way some of the most represented cities in literature advertise their touristic offer. It is about checking whether stereotypes that have traditionally been associated to cities such as Paris, Rome, Venice or Madrid persist. Therefore we would like to observe how advertising language works in order to support those stereotypes