Sobre el texto turístico promocional como unidad de significadolos componentes espacial, temporal y prospectivo

  1. José María Castellano Martínez 1
  1. 1 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

Journal:
Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile

ISSN: 0717-1285,  0718-5758

Year of publication: 2020

Issue Title: Discurso turístico, lenguas y traducción

Issue: 7

Pages: 127-144

Type: Article

DOI: 10.7764/ONOMAZEIN.NE7.09 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile

Abstract

This paper aims to analyse the said promotional touristic texts as units of meaning that operate within the tourism discourse. Based on the concept of mythological signifier proposed by Febas (1978) in the framework of the touristic communication theory, and considering the principles of the translotological functionalism, three components can be distinguished in this type of texts concerning their “promotional” and “touristic” denominations: the spatial component, the temporal component and the prospective component. The theoretical and argumentative development of these components are accompanied by examples from a trilingual textual corpus (Spanish, French, English) extracted from the promotional material of the Instituto de Turismo de España – TURESPAÑA (the Spanish Tourism Institute).

Data source: Dialnet