Argumentación y tabú en publicidad
- Daniela Ventura 1
- Cristina Sabina de la Maza
- 1 Universidad de Las Palmas de Gran Canaria (España)
ISSN: 0717-1285, 0718-5758
Argitalpen urtea: 2022
Zenbakia: 55
Orrialdeak: 115-132
Mota: Artikulua
Beste argitalpen batzuk: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile
Laburpena
Is the way to conceive and develop the uses of argument in an ad for an antiwrinkle cream, a luxury product, a washing machine, a mobile phone, a computer, a perfume, a sanitary towel or a condom essentially the same or different? How does advertising reason? Does the taboo have any repercussion on the argumentative strategies used by advertisers when promoting a product? In order to answer these questions, we will focus on the arguments used in advertising as a whole and particularly on those normally used for some uncomfortable products (or ‘unmentionable’ ones) such as feminine hygiene products (sanitary towels and tampons) and prophylactics.