La lutte contre le rejet de l’AutreLes moyens persuasifs utilisés dans les campagnes sociétales

  1. Agnieszka Woch 1
  1. 1 Université de Łódź
Livre:
Mediterráneo Inter/Transcultural: el Otro, el lugar del otro, la lengua del otro
  1. Carlota Vicens-Pujol (coord.)
  2. Cristina Solé Castells (coord.)
  3. Lídia Anoll Vendrell (coord.)
  4. María Gracia Vila Mengual (coord.)

Éditorial: Universidad de las Islas Baleares = Universitat de les Illes Balears

ISBN: 9788483843857

Année de publication: 2019

Pages: 745-758

Congreso: Asociación de Francesistas de la Universidad Española. Coloquio (26. 2017. null)

Type: Communication dans un congrès

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Résumé

The purpose of this article is to examine the discourses of the Public Service Announcement campaigns broadcast in France in 2015 and 2016 by the French government and non-governmental organisations whose goal is to fight against the rejection of “The Other”. This paper scrutinizes the persuasive means used in this type of communication by analyzing a corpus of eight social advertising campaigns against racism, homophobia and HIV-related stigma.

La source de données: Dialnet