La publicité stratégie didactique pertinente en français pour adolescents d’aujourd’hui
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Universidad de Murcia
info
ISSN: 1961-9359
Year of publication: 2014
Issue Title: Actions et Coopérations pour le Français en Espagne
Issue: 7
Pages: 161-173
Type: Article
More publications in: Synergies Espagne
Abstract
As it is highlighted in the Common European Framework of Reference for Languages, the use of authentic documents in a class of French as a Foreign Language is essential. The Framework recommends indeed that the learners should acquire a second language by reading non-adapted written texts. In this context, we are able to verify that advertising posters meet these expectations whilst at the same time awakening an increasing interest amongst young people. In fact, current advertising campaigns face the reality of everyday life and use a language which is suitable for adolescent audiences: they are modern, entertaining and motivating. These linguistic and socio-emotional means, which are employed for commercial purposes, also seem to be pertinent educational tools for the learning of the French language and its cultural context.