“Colabora”Estrategias lingüísticas de las ONG para la captación de fondos en internet

  1. Ana Escartín Arilla 1
  1. 1 Grenoble Alpes University
    info

    Grenoble Alpes University

    Saint-Martin-d’Hères, Francia

    ROR https://ror.org/02rx3b187

Journal:
E-Aesla

ISSN: 2444-197X

Year of publication: 2018

Issue: 4

Pages: 216-225

Type: Article

More publications in: E-Aesla

Abstract

In this paper we analyse the linguistic and textual mechanisms developped by several Spanish NGOs for international cooperation on their fundraising website sections. By so doing, we will prove that these texts present some prototypical characteristics allowing us to identify them as a textual genre