«Gestión del léxico turístico en páginas webs hoteleras de promoción: un ejemplo en alojamientos de la comunidad balear»
ISSN: 2174-7245
Year of publication: 2014
Issue: 4
Pages: 9-26
Type: Article
More publications in: Normas: revista de estudios lingüísticos hispánicos
Abstract
In this project, new posibilities of tourist lexical management are supplied by working with a well-stocked database of tourist accommodation promotional web sites. Internet decisive influence will be ilustrated on tourist promotion and on the charasteristics of a new tourist speech generated on 2.0 web. Marketing experts and linguists are getting used to this radical paradigm and genre change (cibergenre and macrogenre) with competitive products based on a continous adjudication of new lexical meanings. Finally a model is introduced as a result of working with a representative group of tourist acommodation in Balear islands.