Estereotipia y localización en el discurso turístico
ISSN: 1699-4949
Ano de publicación: 2009
Número: 5
Páxinas: 56-80
Tipo: Artigo
Outras publicacións en: Çédille: Revista de Estudios Franceses
Resumo
In online tourism discourse, stereotypes are conveyed by the different semiotic codes. They back up specific argumentative lines and mould image isotopies, helping to create a tailor-made, ready-to-visit destination. The description of the Otherness, which is based on implicit, power-based relationships between visitors and the host community, is felt as arbitrary and timeless. Therefore, as parts of a specific type of discourse, transnational as well as cultural hetero- and auto-stereotypes are meaningful. Their localization can be approached according to particular editing policies and space-time parameters.